Artificial Intelligence in Digital Marketing

AI opens up many new opportunities and prospects for marketers and business owners, and interest in this technology is only growing. Artificial Intelligence Marketing provides a set of tools and techniques to enable behavioral marketing. Technological advances in artificial intelligence and machine learning have opened up new opportunities for storytelling and marketing.

Today AI-based systems solve practical problems and bring real benefits to the business. AI has become an indispensable marketing tool due to the changes that are currently taking place.

One of such changes, that is worth mentioning, the growth in data volumes. This is a global trend driven by the increasing popularity of mobile devices and the expansion of online businesses. AI technology and methodology is becoming increasingly important as a tool for analyzing large amounts of information.


Personalization involves building communication with the consumer at a completely new level. All factors are taken into account: gender and age characteristics, interests and needs of the audience, the most acceptable format of communication, etc. It is AI that allows such an approach to be implemented since each advertising message contains a number of elements that can be personalized (format, image, color palette, message, slogans, etc.). In addition, advertising can be adapted taking into account the broadcast zone, the technical capabilities of the carrier, time of day, season, and many other factors. AI systems are able to instantly analyze all these conditions and provide a high level of personalization, which is why they are becoming an increasingly popular marketing tool.

AI can help you enhance your visitor experience with intelligent personalization on your site, by displaying the best-fitting offers and content. In addition, push notifications can be specific to individual users, delivering them the right message at the right time.

The use of AI as a marketing tool gives businesses a number of advantages:

  1. Improved Sales Forecasting and practical application of data

Marketers can now compare various inbound information side-by-side against traditional metrics to help answer difficult strategy questions. With AI marketing, the data give us the answers now, we do not need to ask whether or not a client is ready for a purchase or a discussion, the AI already knows the answer to the highest degree of accuracy.

Modern systems based on AI are able to systematize information and then put it into practice. They can recognize many different scenarios and instantly make decisions based on the received data.

  1. Deeper understanding of the needs of your clients

AI allows you to better know the needs and interests of the target audience, assess the reaction of consumers in real-time of each advertising campaign and subsequently use this to quickly modify messaging or branding for maximum effectiveness. Marketers can know exactly what consumers are thinking, saying, and feeling about the company in real-time

  1. Optimization of advertising campaigns and budgets

The use of AI technologies makes it possible to optimize the budget due to a clearer understanding of the needs of the audience and the reduction of expenses for irrelevant and ineffective advertising.

AI can also help tap into the abundance of consumer data hidden in keyword searches, social profiles, and other online data, for smarter and more effective ads

  1. Detailed client portrait
    Marketers can use AI solutions to take client portraits a step further, refine marketing campaigns, and create highly personalized content. AI solutions provide marketers with a deeper knowledge of consumers and prospective clients, enabling them to recommend the right product to the customer and deliver the right ads at the right time.
  2. Real-time conversations with clients

AI can be used to interact with the customer across all channels in real-time through online conversations or events. Communicating with clients when they are in ‘decision-making moment’ can help directly influence buying decisions. AI helps marketers monitor all social media conversations and other open forums to identify any relevant conversations and trends in consumer’s needs, wants and frustrations.

The extent to which a company is able to adjust its tactics depending on the response of customers can mean failure or success in the future. For companies that want to hear their customers and succeed, AI can be an essential tool for gaining insights of important customer information.

Today AI technologies are actively developing, new opportunities appear, the functionality of systems is expanding. Therefore, research and implementation of AI become an important task in the implementation of a marketing strategy for companies that want to stay current and successful in this competitive world.

If you would like to know more, send us a message.

Masterstroke Company has experience in developing marketing software products with AI capable features and functionality. If you would like to implement AI marketing technologies in your product, get in touch with us today.